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         A brochure is a compilation of ideas used to advertise almost everything in day to day life.
 A brochure is also known as a leaflet or a small book used as an advertisement. A brochure
can advertise a company, a location, a product, an event or even a service offered. If a company
is looking to introduce a new product or service, it makes use of a brochure. Brochures
are generally full of pictures and color to catch the viewer's eye. They are well made and need
to have exceptional designs to attract attention. Brochures are distributed by mail directly to
the masses or by distributing them in fairs and trade show etc.

A brochure can be of the following formats:

1.      JPEG

2.      GIF

3.      PDF

4.      DOC

5.      BMP

6.      PNG

7.      WINZIP

8.      WINRAR

A successfully made brochure should be not only well written but should also be what a company requires to sell its product. One should be sure of the objectives in a brochure. While designing a brochure you should make sure that the designing has been done appropriately keeping the product in mind. You should not fill the brochure with unnecessary content as no one spends their time reading a full 4 page brochure. The main points should stand out. This can be done by highlighting them in bright colors or by using enhanced fonts. A company having its own brochure has more chances of success in selling their product or services than the one which doesn't. The size of the brochure should not be either very big or very small. It should be just right and should be decided well before the time of designing. Doing so gives the designer a clear idea of how much space he has to make a stand out brochure


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