A leaflet is a compilation of ideas used to advertise almost
everything in day to day life. A leaflet is also known as a
brochure or a small book used as an advertisement. A leaflet can
advertise a company, a location, a product, an event or even a
service offered. If a company is looking to introduce a new
product or service, it makes use of a leaflet. leaflets are
generally full of pictures and color to catch the viewer's eye.
They are well made and need to have exceptional designs to attract
attention. leaflets are distributed by mail directly to the masses
or by distributing them in fairs and trade show etc.
A leaflet can be of the following formates:
A successfully made leaflet should be not only well written
but should also be what a company requires to sell its
product. One should be sure of the objectives in a leaflet.
While designing a leaflet you should make sure that the
designing has been done appropriately keeping the product in
mind. You should not fill the leaflet with unnecessary content
as no one spends their time reading a full 4 page leaflet. The
main points should stand out. This can be done by highlighting
them in bright colors or by using enhanced fonts. A company
having its own leaflet has more chances of success in selling
their product or services than the one which doesn't. The size
of the leaflet should not be either very big or very small. It
should be just right and should be decided well before the
time of designing. Doing so gives the designer a clear idea of
how much space he has to make a stand out leaflet.