A
brochure is a compilation of ideas used to advertise almost everything
in day to day life.
A brochure is also known as a leaflet or a
small book used as an advertisement. A brochure
can advertise a
company, a location, a product, an event or even a service
offered. If a company
is looking to introduce a
new product or service, it makes use of a brochure.
Brochures
are generally full of pictures and color to catch the
viewer's eye. They are well made and need
to have exceptional
designs to attract attention. Brochures are distributed by mail
directly to
the masses or by distributing them in fairs and
trade show etc.
A brochure can be of the following
formats:
1. JPEG
2. GIF
3. PDF
4. DOC
5. BMP
6. PNG
7. WINZIP
8. WINRAR
A successfully made brochure
should be not only well written but should also be what a company
requires to sell its product. One should be sure of the objectives
in a brochure. While designing a brochure you should make sure
that the designing has been done appropriately keeping the product
in mind. You should not fill the brochure with unnecessary content
as no one spends their time reading a full 4 page brochure. The
main points should stand out. This can be done by highlighting
them in bright colors or by using enhanced fonts. A company having
its own brochure has more chances of success in selling their
product or services than the one which doesn't. The size of the
brochure should not be either very big or very small. It should be
just right and should be decided well before the time of
designing. Doing so gives the designer a clear idea of how much
space he has to make a stand out brochure
.
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